"Brilliant... Kevin Dutton is simply a genius. I now tell his stories as if they are my own."
"So mind-alteringly brilliant that I'm amazed it hasn't been made illegal."
"In this eminently readable book Dutton, avoiding pop-psychology, presents brilliant and highly original advaice on how to get someone to do something. A handy skill in courtship, business, science and law but alkso useful to us in all our daily lives."
"Hugely entertaining and extremely thought provoking."